Promoting an event on social media can be considered one of the most effective marketing strategies. The rise of social media has brought about tremendous changes.
It has replaced the traditional ways of marketing and has proved to be a great way to increase attendance and create buzz around your event.
Instagram and Twitter are two of the most popular social media platforms, and using them together can help you reach a wider audience and increase engagement.
Especially now with social media aggregation tools that allow users to create compelling social walls for events.
Continue reading the blog to know more about social walls and how you can use Instagram walls and Twitter walls to promote events.
Know More About Instagram & Twitter Walls
As the name suggests, an Instagram wall is an aggregated feed of content collected from Instagram through a source like a hashtag, a user handle, user mentions, or stories.
You can display an Instagram wall at events and showcase social content or branded content on any digital screen at the event.
Similarly to that, a Twitter wall is a feed of content such as pictures, videos, and tweets collected from Twitter through a source like a hashtag, user handle, etc.
A Twitter wall can be displayed at events on digital screens to showcase visual UGC or even as a digital bulletin board to display information about the event.
Promote Your Event With Instagram Wall & Twitter Wall
Here are some ways to promote an event with an Instagram and Twitter wall.
- Introduce A Unique Hashtag
Create a unique hashtag for your event and encourage attendees to use it when posting about the event on Twitter. This is an excellent way to generate visual UGC and tweets for your event from the attendees and also be able to put it to use in real time.
You can share photos and videos of the event setup with the introduced hashtag, you can show backstage preparations, and behind-the-scenes moments on Twitter and display them live on the Twitter wall.
- Use Instagram Stories
You can use Instagram stories to document the event in real-time, including content from attendees such as photos, and videos.
Viewers love to see a trail of relatable content on their stories. And with the help of an Instagram wall at your event, you display this content on a bigger screen.
Instagram walls are amazing tools to build buzz and excitement during events. By utilizing the visual appeal of Instagram and its real-time engagement, you can increase awareness and interest in your event and help build a larger, more engaged community of attendees.
- Post Speaker’s Content, Give Limelight to Sponsors
Create a dedicated space for your sponsors on a Twitter wall or Instagram wall. You can encourage the guests to stay active on social media and keep updating the latest news and information about the event on their social media with a specific hashtag to use when posting about the event on Instagram and Twitter.
You can then post this content on an Instagram wall or Twitter wall this will make it easier for people to find posts related to the event, give your sponsors and speakers visibility among the audience, and will also create a buzz around the event.
- Interact With Attendees
Use the Instagram wall or Twitter wall as an opportunity to interact with attendees. You can respond to their posts, like and comment on them, and even feature them on the wall.
You can encourage attendees to take pictures and post them on Instagram using the event hashtag. Make sure they know that their posts will be displayed on the Instagram wall, this motivates more attendees to post about the event and will help you boost UGC for your event.
- Collaborate With Influencers
Collaborate with influencers on Instagram and Twitter to promote the event. Influencers can help to reach new audiences and increase visibility for the event.
Before the event, promote a specific hashtag that attendees can use when posting on Instagram, and ask the influencers to use the same hashtag and their collaborative posts.
This will make it easy for you to curate the content that is displayed on the wall. And is also a great tactic to push promotions on both social media and in-event.
The Final Call
Social walls are a useful tool for promoting events because they allow organizers to aggregate and display social media content from multiple platforms (such as Twitter, Instagram, and Facebook) in one centralized location.
Using an Instagram wall or Twitter wall can increase engagement and create a sense of community among attendees, as it allows them to see and share their own social media posts, as well as posts from other attendees.
We hope this blog helped you find efficient ways to use social walls to promote your events.